Blue Ocean Strategy for B2B Business: How to Make Competition in B2B Business Irrelevant? (International Seminar)

1-day International Seminar
Blue Ocean Strategy for B2B Business: How to Make Competition in B2B Business Irrelevant?
Jakarta | Nikko Hotel – Upper Room | 9am – 5pm |  April 8, 2010 | Rp. 2.500.000.-


How Blue is your Ocean

  • Is your company facing heightened competition from domestic and international rivals?
  • Do your sales representatives increasingly argue they need to offer deeper and deeper price discounts to make sales?
  • Are you finding you need to advertise more to get noticed in the marketplace, yet the impact of each advertising dollar spent is falling?
  • Is your company focused more on cost cutting, quality control, and brand management at the expense of growth, innovation, and brand creation?
  • Do you blame your slow growth on your market?
  • Do you see outsourcing to low cost companies or countries as a principal prerequisite to regain competitiveness?           Are mergers and acquisitions the principal means your company sees to grow?
  • Is it easier to get funding to match a strategic move made by your competitor than it is to get internal funding to support a strategic move that allows you to break away from the competition?
  • Is commoditization of offerings a frequent worry of your company?
  • List your key competitive factors; now list your competition’s. Are they largely the same?
  • If you answered “YES” to a majority of these questions, then your company is stuck in the red ocean.


Speaker’s Profile

Dr. Dominic Lau is the Head of Applied Research Center of UCSI BOSRC, Malaysia and also a practitioner in the field of quality management system and business management. He is the founder of SQC Management Sdn Bhd, established in 1995, specializes in organizational performance and quality improvement consulting and training.
Prof. Lau is implementing “Blue Ocean Strategy” organized by Junior Chamber Kuala Lumpur Mandarin (JCKLM) with Entrepreneurs from various industries with an aim to identify their Blue Ocean Strategy model.
With his contribution the a new publication with titled “Blue Ocean Strategy” Malaysian version, which consists of 15 success stories of new market about “Blue Ocean Strategy” analytical tools and framework that can help the readers to capture the basic understanding on the concept of “Blue Ocean Strategy” and learn about the secret of success of the industries.


What is Blue Ocean Strategy?
BOS is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000).
BOS is the simultaneous pursuit of differentiation and low cost.
The aim of BOS is not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant.
While innovation has been seen as a random/experimental process where entrepreneurs and spin-offs are the primary drivers – as argued by Schumpeter and his followers – BOS offers systematic and reproducible methodologies and processes in pursuit of blue oceans by both new and existing firms.

Who Should Attend?

CEOs, COOs, Directors, General Managers, Senior Managers and Managers responsible for:

  • Business Development
  • Strategic Planning
  • New Product Development
  • Marketing



  • 1 Participant     :     Rp. 2.500.000.- / pax
  • 3 Participants or more (in 1 registration)     :     Rp. 2.200.000.- / pax*

* Conditions apply.


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