Brand Building Specialist

Jakarta | November 30 -December 01, 2009 | Rp 2.950.000,-

 

Brand Building Specialist merupakan program pelatihan intensif yang didisain untuk memperkuat  dan memperkaya kemampuan branding anda. Campuran konsep fundamental dan praktik with branding, serta kemampuan problem-solving skills terutama dalam cakupan periklanan dan komunikasi pemasaran terpadu.

 

Hal yang akan anda pelajari

Brand Marketing -> dasar strategi periklanan melalui database Sistem Pemasaran Terpadu yang dibangun diatas riset konsumen dan analisis media selama lebih dari 30 tahun. Dipaparkan model praktis strategi yang digunakan oleh 5 agen periklanan di Indonesia. Model ini menghadirkan solusi pemasaran efektif berdasar metoda manajemen terpadu yang menyatukan brand development, brand diagnosis dan evaluasi implementasi dan eksekusi brand. Hal global yang diterapkan dalam konteks lokal, diantaranya.;

1. Brand Value-up Master
2. Brand Identity Structure Master
3. C-Target Master
4. Concept Master
5. Ad-Budget Master
6. Ad-Effect Master
7. Pricing Model
8. New Product Model
9. 4 KISS!  -> KISS [Key to Impact Sales Spots]
10. CTR->  CTR [Consumer Trend Research] through the Annual Consumer Research(ACR)
11. Marketing Strategy Model à Market, Advertising, Brand, Marketing
12. Brand Master -> Brand Diagnosis and Evaluation, Brand Strategy and Brand Execution Programs
13. Integrated Promotion Services(Total BTL Services for Creating the Best Results) à Total BTL marketing Services for Client’s Integrated Marketing Activities; The Highest Performance from Planning and Execution; Expertise and Experience for Global Marketing Services; Marketing Services for National Events and Sports Organizations; Specialized Vendor Groups and Global Business Partnerships.

 

Program Syllabus:

Module 1: The Principle  Concept of Brand Building
Module 2: The Principle Concept of Brand Revitalization
Module 3: The Principle Concept of Brand Audit and Portfolio
Module 4: The Principle Concept of Research on Branding
Module 5: The Principle Concept of Challenger Brands

 

Siapa yang perlu hadir

Corporate Planning Manager, Brand Manager, Assistant Brand Manager, Jr.Brand Manager, Product Manager and Executive, Business Intelligence manager, Regional Manager, Area Sales Manager, Marketing Manager, Sales Manager Sales & Distribution Manager, Senior Executive, Supervisor, Account Planning Manager and Executives.

 

Manfaat yang akan diperoleh perusahaan ?

Brand Building Specialist Program berguna untuk melakukan perbandingan apa yang diterapkan perusahaan dengan model yang disajikan dalam pelatihan ini. Peserta akan dibekali dengan konsep fundamental komunikasi pemasaran terpadu digabungkan dengan real branding. Diharapkan peserta mampu meningkatkan competitive advantage perusahaan serta mendorong peningkatan kapabilitas organisasi untuk menghadapi lingkungan bisnis yang berubah secara cepat.

 

Workshop Leader :

Wira Nato,

Ia selama belasan tahun berpengalaman sebagai Strategi Planner di berbagai perusahaan periklanan baik TOP 5 lokal hingga multinasional, akan membimbing Anda untuk menjadi top Strategic Planner dengan menggunakan breakthrough model mulai dari Marketing Analysis(Stage 1), Media Planning(Stage 2), Media Buying(Stage 3), Media Evaluation(Stage 4), pengalaman menangani merek-merek local dan global dari FMCG hingga Durable Goods; e.g. Unilever, SQ, BCA, WGC, Frank & Co. HM.Sampoerna Corporate, Unican Group, Cosmos, Kymco, Bank BRI, Bukopin, Novotel Bali International, Sony Ericsson, BenQ, Komselindo, Indosat, Yellow Pages, Honda, Ajinomoto, BMW New Asia Series, Yamaha, Bank Niaga, dll

 

Fee :

• Rp 2.250.000,-  (Registration 3person/more; payment before Nov 23th, 2009)
• Rp 2.450.000,-  (reg  before Nov 16th, 2009; payment before Nov 23th, 2009)
• Rp 2.950.000,-  (Full Fare)

 

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Updated By Informasi Training • October 18, 2009