BRAND MANAGEMENT IN MARKETING

BRAND MANAGEMENT IN MARKETING

Yogyakarta | 16 – 18 Mei 2018 | IDR 6.500.000 per participant 
Yogyakarta | 23 – 25 Mei 2018 | IDR 6.500.000 per participant 
Yogyakarta | 06 – 08 Juni 2018 | IDR 6.500.000 per participant 
Yogyakarta | 20 – 22 Juni 2018 | IDR 6.500.000 per participant

Jadwal Training 2018 Selanjutnya …

 

 

TRAINING DESCRIPTION BRAND MANAGEMENT IN MARKETING

Perusahaan-perusahaan besar dan menengah biasanya akan menerapkan strategi Brand management untuk mengantisipasi sengitnya persaingan bisnis, terutama produk-produk yang akan beredar di pasaran. Brand management merupakan salah satu criteria success factor yang membuat produk tetap eksis di mata konsumen. Training ini akan mempelajari tentang konsep dan implementasi brand management, mulai dari perencanaa brand, proses manajemen brand, audit brand dan langkah-langkah dalam mendesain brand yang sukses di pasar.



TRAINING
OBJECTIVES BRAND MANAGEMENT IN MARKETING

  1. Memahami konsep dan implementasi brand management
  2. Mampu mendesain brand yang sukses
  3. Mampu mengaudit dan mengevaluasi brand
  4. Mampu melakukan perencanaan media untuk brand equity
  5. Mampu melakukan perencanaan promosi untuk brand development

 

TRAINING  OUTLINES BRAND MANAGEMENT IN MARKETING

1. Introduction to Marketing and Brand Management

  • What is brand management
  • The primary responsibilities of brand managers
  • Trends in brand management
  • The benefits strong brands deliver to organizations

2. The brand management process
3. Brand loyalty Element
4. Steps to helps brands connect emotionally to their customers:

  • Develop success (re)position a brand
  • Create and manage a strong brand identity
  • Develop a brand identity system and standards
  • Develop a powerful brand tagline
  • Publicity and word-of-mouth marketing to a brand’s advantage
  • Using blogs and other social media to build brands

5. Evaluate advertising campaigns and develop a successful direct marketing campaign
6. Develop a strong brand marketing plan :

  • Marketing tools and techniques
  • Use internal communication, education and training and organization design to align the organization in support of the brand
  • Develop a brand building organization and transform employees into enthusiastic brand champions

7. Conducting Brand audit and brand equity
8. Measurement of the asset value of a brand
9. Managing brand using point-of-sale (POS) data in managing brands
10. Qualitative and quantitative brand research methodologies and approaches



TRAINING INSTRU
CTOR BRAND MANAGEMENT IN MARKETING

Dr. Patisina, ST., M. Eng. CPHRM. C.Ht. CT. NNLP

 

WHO SHOULD ATTEND?

Marketing, Commercial and Sales dan Department lain yang berkaitan dengan brand Management.

 

TRAINING METHOD BRAND MANAGEMENT IN MARKETING

Lecturing, workshop, interactive discussion, sharing and case study.

 

 

WAKTU & TEMPAT

  • 16 – 18 Mei 2018
  • 23 – 25 Mei 2018
  • 6 – 8 Juni 2018
  • 20 – 22 Juni 2018
  • 26 – 28 Juni 2018
  • 4 – 6 Juli 2018
  • 11 – 13 Juli 2018
  • 24 – 26 Juli 2018
  • 8 – 10 Agustus 2018
  • 14 – 16 Agustus 2018
  • 29 – 31 Agustus 2018
  • 3 – 5 September 2018
  • 18 – 20 September 2018
  • 26 – 28 September 2018
  • 3 – 5 Oktober 2018
  • 10 – 12 Oktober 2018
  • 17 – 19 Oktober 2018
  • 14 – 16 November 2018
  • 21 – 23 November 2018
  • 28 – 30 November 2018
  • 3 – 5 Desember 2018
  • 11 – 13 Desember 2018
  • 19 – 21 Desember 2018

Hotel Pesonna Malioboro/ Hotel Neo Awana/ Hotel Phoenix, Yogyakarta

 

TRAINING FEE

  • Biaya training IDR 6.500.000 per peserta – Nonresidential, belum termasuk pajak. Pelaksanaan di Yogyakarta minimal peserta 2 orang.
  • Venue training lain: Bandung, Surabaya, Malang, Bali, Lombok, Batam, dengan minimal peserta 4 orang. Biaya investasi – call

 

TRAINING FACILITIES BRAND MANAGEMENT IN MARKETING

  •  Quality Training Module
  •  Tas Backpack
  •  Stationeries
  •  Sertifikat
  •  Exclusive Polo shirt atau jaket
  •  Flashdisk berisi materi training
  •  2x coffee break dan lunch
  • Training akan running apabila telah tercapai kuota minimal peserta 2 orang.
  • Transportasi Peserta dari Bandara/Stasiun KA ke training venue. (Minimal 2 orang peserta dari perusahaan yang sama)

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