BRAND MANAGEMENT IN MARKETING

BRAND MANAGEMENT IN MARKETING

Yogyakarta | 15 – 17 Mei 2019 | IDR 6.750.000 Per Peserta
Yogyakarta | 22 – 24 Mei 2019 | IDR 6.750.000 Per Peserta
Yogyakarta | 27 – 29 Mei 2019 | IDR 6.750.000 Per Peserta
Yogyakarta | 19 – 21 Juni 2019 | IDR 6.750.000 Per Peserta

Jadwal Training 2019 Selanjutnya …

 

 

BRAND MANAGEMENT IN MARKETING TRAINING DESCRIPTION

Perusahaan-perusahaan besar dan menengah biasanya akan menerapkan strategi Brand management untuk mengantisipasi sengitnya persaingan bisnis, terutama produk-produk yang akan beredar di pasaran. Brand management merupakan salah satu criteria success factor yang membuat produk tetap eksis di mata konsumen. Training ini akan mempelajari tentang konsep dan implementasi brand management, mulai dari perencanaa brand, proses manajemen brand, audit brand dan langkah-langkah dalam mendesain brand yang sukses di pasar.

 

BRAND MANAGEMENT IN MARKETING TRAINING OBJECTIVES

1. Memahami konsep dan implementasi brand management
2. Mampu mendesain brand yang sukses
3. Mampu mengaudit dan mengevaluasi brand
4. Mampu melakukan perencanaan media untuk brand equity
5. Mampu melakukan perencanaan promosi untuk brand development

 

BRAND MANAGEMENT IN MARKETING TRAINING  OUTLINES 

1. Introduction to Marketing and Brand Management

• What is brand management
• The primary responsibilities of brand managers
• Trends in brand management
• The benefits strong brands deliver to organizations

2. The brand management process
3. Brand loyalty Element
4. Steps to helps brands connect emotionally to their customers:

• Develop success (re)position a brand
• Create and manage a strong brand identity
• Develop a brand identity system and standards
• Develop a powerful brand tagline
• Publicity and word-of-mouth marketing to a brand’s advantage
• Using blogs and other social media to build brands

5. Evaluate advertising campaigns and develop a successful direct marketing campaign
6. Develop a strong brand marketing plan :

• Marketing tools and techniques
• Use internal communication, education and training and organization design to align the organization in support of the brand
• Develop a brand building organization and transform employees into enthusiastic brand champions

7. Conducting Brand audit and brand equity
8. Measurement of the asset value of a brand
9. Managing brand using point-of-sale (POS) data in managing brands
10. Qualitative and quantitative brand research methodologies and approaches

 

BRAND MANAGEMENT IN MARKETING TRAINING INSTRUCTOR

Dr. Fauzan Asmara, SE., MM

 

WHO SHOULD ATTEND?

Marketing, Commercial and Sales dan Department lain yang berkaitan dengan brand Management.

 

BRAND MANAGEMENT IN MARKETING TRAINING METHOD

Lecturing, workshop, interactive discussion, sharing and case study.

 

JADWAL TRAINING 2019

• 15 – 17 Mei 2019
• 22 – 24 Mei 2019
• 27 – 29 Mei 2019
• 19 – 21 Juni 2019
• 25 – 27 Juni 2019
• 10 – 12 Juli 2019
• 17 – 19 Juli 2019
• 29 – 31 Juli 2019
• 14 – 16 Agustus 2019
• 21 – 23 Agustus 2019
• 28 – 30 Agustus 2019
• 11 – 13 September 2019
• 18 – 20 September 2019
• 25 – 27 September 2019
• 9 – 11 oktober 2019
• 16 – 18 Oktober 2019
• 23 – 25 Oktober 2019
• 6 – 8 November 2019
• 13 – 15 November 2019
• 20 – 22 November 2019
• 4 – 6 Desember 2019
• 11 – 13 Desember 2019
• 18 – 20 Desember 2019

HotelHorison Yogyakarta | Yogyakarta
Hotel the 101 Tugu| Yogyakarta
HotelPhoenix| Yogyakarta

 

BRAND MANAGEMENT IN MARKETING TRAINING FEE

• Biaya training IDR 6.750.000 per peserta – Non-residential, belum termasuk pajak. Pelaksanaan di Yogyakarta minimal peserta 2 orang.
• Venue training lain: Bandung, Surabaya, Malang, Bali, Lombok, Batam, dengan minimal peserta 4 orang. Biaya investasi – call

 

BRAND MANAGEMENT IN MARKETING TRAINING FACILITIES

• Quality Training Module
• Stationeries: notebook and ballpoint
• Flashdisk containing materials
• Training bag or backpack
• Morning and afternoon coffee break for at days of training
• Exclusive T-Shirt or Jacket
• Certificate of Completion
• Training photo
• Transportation for participants from the airport/railway station to hotel/training venue.  (At least 2 persons from the same company)

 

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