CUSTOMER BEHAVIOUR

Yogyakarta | 12-14 Juni 2012 | 08.00 – 16.00 WIB | Rp. 4.500.000,-

DESKRIPSI
Guna meningkatkan penjualan, perusahaan harus memperhatikan perilaku pelanggan (customer behaviour), dalam melakukan pengambilan keputusan pembelian. Hal inilah yang akan dibahasa dalam materi pelatihan ini.


MATERI KURSUS

•  Customer behaviour & strategi pemasaran
• Dynamic segmentation & customer behaviour
• Model  customer behaviour
• Faktor-Faktor yang mempengaruhi customer behaviour dalam perspektif marketing mikro.
• Proses keputusan untuk membeli dan tipe-tipe perilaku keputusan pembelian.
• Positioning and marketing communication conducted by taking into account customer behaviour
• Bisnis dan perilaku bisnis

TRAINER KOORDINATOR

Z. Bambang Dharmadi, Drs, MM

PESERTA

Semua karyawan atau supervisor di bidang pemasaran

WAKTU & TEMPAT

• 12-14 Juni 2012
• 08.00 – 16.00 WIB
• Hotel berbintang di Yogya ( Grand Aston*****/ Phonix**** / Ibis***/ MM UGM )

REGISTRASI

• Biaya kursus: Rp. 5.000.000,- per peserta (Non Residential)
• Rp. 4.500.000,- per peserta ( Pendaftaran 3 peserta dari 1 perusahaan)

FASILITAS

1. Training Module
2. Training CD contains training material
3. Certificate
4. Stationeries: NoteBook and Ballpoint
5. Jacket or waistcoat or T-Shirt
6. Bag or backpackers
7. Training Photo
8. Training room with full AC facilities and multimedia
9. Once lunch and twice coffeebreak every day of training
10. Qualified instructor
11. Transportation for participants from hotel of participants to/from hotel of training

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Updated By Admin2 • May 3, 2012