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Digital Marketing Strategy – PASTI JALAN

Digital Marketing Strategy

Aryaduta Hotel Semanggi/ Swiss-Belhotel, Jakarta | 08 – 09 Desember 2016 | Rp. 4.595.000 – PASTI JALAN

Jadwal Training 2017

The Parklane/Park Hotel/Arion Swiss-Bel, Jakarta | 09 – 10 Februari 2017 | Rp. 4.925.000
The Parklane/Park Hotel/Arion Swiss-Bel, Jakarta | 12 – 13 April 2017 | Rp. 4.925.000
The Parklane/Park Hotel/Arion Swiss-Bel, Jakarta | 15 – 16 Juni 2017 | Rp. 4.925.000
The Parklane/Park Hotel/Arion Swiss-Bel, Jakarta | 10 – 11 Agustus 2017 | Rp. 4.925.000

Jadwal Training 2017 Selanjutnya …

 

 

 

Latar Belakang Training Digital Marketing Strategy

Salah satu tujuan organisasi adalah GROWTH, karenanya dibutuhkan people dengan kompetensi yang dapat membantu organisasi memperluas pasar. Sayangnya tidak banyak yang menguasai kompetensi ini.

 

Tujuan Training Digital Marketing Strategy

Membekali peserta dengan kemampuan memperluas pasar dan mempertahankan pasar yang ada. Juga dibekali kemampuan membaca laporan keuangan dan cara mengambil keputusan secara kuantitatif

 

Materi Training Digital Marketing Strategy

  1. What is Business Development
  2. Why is it important? Connected to 7S – Strategy
  3. How to :
    • Understanding Organization goals and Road Map
    • Ansoff Matrix
    • Strategy in Red Ocean (Quadrant 1)
    • Strategy in New Market ( Quadrant 2)
    • Strategy to launch a new product (Quadrant 3)
    • Strategy Blue Ocean ( Quadrant 4)
    • Reading Financial Report
    • Feasibility Study and Effective Business Plan
    • Quantitative Decision Making

 

Workshop Leader Training Digital Marketing Strategy

 Ghani Kunto

Ghani Kunto adalah penulis, pembicara dan praktisi internasional di bidang marketing di era digital.

Ghani telah menulis 5 buku mengenai marketing di era digital: Youth Marketing Handbook, Influence: A Marketer’s Guide, Youth Marketing 101: How to win the youth market without advertising, Fans: from Liked to Loved, Youth Buyology: Secrets of the Social Generation

Buku-buku tersebut telah menjadi panduan bagi para marketer tingkat dunia dan terpilih oleh majalah Marketeers sebagai M-Choice: Most recommended reading

“We had amazing success based on your Handbook, so much so that it showed the ineffective results from a large agency approach”

– Paul O’Shannessey, CEO & Founder, Skinny Mobile, New Zealand

“Professional…methodical…valuable and inspiring”

– Daniele Sena Roma, Marketing Manager, Nokia, Brazil

“Highly educational and a ‘must read’ for us tech marketeers, youth marketeers or in general for those who want to know and understand what’s driving youth in our world. Great reading!”

– Knut-Espen Bryhn, Head of Product, Telenor, Pakistan

“This is fantastic, thank you very much.”

– Michelle Bladen, Head of Marketing and Brand Strategy, Samsung, UK

“If you want to build a brand with soul then buy this book”

– Jamal Benmiloud, VP Marketing Monster Energy Drinks, USA

Sehari-harinya, Ghani Kunto adalah VP Asia Pacific dari mobileYouth, sebuah perusahaan riset konsumen berbasis di London, UK.  Pekerjaannya adalah membantu perusahaan beradaptasi terhadap perubahaan perilaku konsumen.  Kliennya termasuk Telkomsel, Axis, Starhub, SingTel, Vodafone, Skinny Mobile, Lego, Nordstrom, Facebook, Google, Nokia, Huawei, BlackBerry, Samsung, MTV, dan Coca Cola.

Jadwal Training 2017

  • 09 – 10 Februari 2017
  • 12 – 13 April 2017
  • 15 – 16 Juni 2017
  • 10 – 11 Agustus 2017
  • 19 – 20 Oktober 2017
  • 07 – 08 Desember 2017

 

Fee Training Digital Marketing Strategy

2016

  • Rp. 3.550.000,- (Registration 3 person/more; payment 1 week before training)
  • Rp. 3.750.000,- (Reg 2 weeks before training ; payment 1 week before training)
  • Rp. 4.250.000,- (On The Spot; payment at the last training )
  • Rp. 4.595.000- (Full Fare)

2017

  • Rp. 3.850.000,- (Registration 3 person/more; payment 1 week before training)
  • Rp. 4.050.000,- (Reg 2 weeks before training ; payment 1 week before training)
  • Rp. 4.550.000,- (On The Spot; payment at the last training )
  • Rp. 4.925.000- (Full Fare)

 

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