Effective Promotion and Advertisement Strategies – YOGYAKARTA

Hotel All Seasons, Yogyakarta | 25-27 April 2012 | Rp 4.500.000/person
Hotel All Seasons, Yogyakarta |  1-3  Mei 2012  | Rp 4.500.000/person
Hotel All Seasons, Yogyakarta |  5-7  Juni 2012 | Rp 4.500.000/person
Hotel All Seasons, Yogyakarta | 4-6 September 2012 | Rp 4.500.000/person
Hotel All Seasons, Yogyakarta | 9-11 Oktober 2012 | Rp 4.500.000/person
Hotel All Seasons, Yogyakarta |  12-14  November  2012  | Rp 4.500.000/person
Hotel All Seasons, Yogyakarta | 20-22 November 2012 | Rp 4.500.000/person
Hotel All Seasons, Yogyakarta | 11-13  Desember 2012 | Rp 4.500.000/person
Hotel All Seasons, Yogyakarta | 18-20 Desember  2012 | Rp 4.500.000/person

OBJECTIVES

1. Analyze the power of promotion and advertisement in boosting sales.
2. Design a promotion plan aimed at the trade and the consumer.
3. Apply the criteria of effective advertisement campaigns.
4. Understand the principles of merchandising in outlets.

OUTLINE
The Marketing Concept

• The Integrated Marketing Communication Concept (IMC)
• he 4 Ps

Advertising Strategies

• Setting Advertisement Campaign Objectives
• Specifying the Target Audience
• Formulating a Creative Message
• Pretesting the Message
• Choosing the Appropriate Media
• Implementing the Campaign
• Measuring Results among the Targeted Audience

1. Level of Awareness
2. Change in Attitude
3. Action Taken

Promotion Strategies

• The Push and Pull Sales Strategies
• Below and Above the Line Promotions
• Types of Promotions

Promotion Campaigns

• Planning a Promotion Campaign
• Implementing the Campaign
• Testing, Measuring and Evaluating the Effectiveness of the Campaign

Merchandising

• The Concept of Space Management
• Best Locations in Outlets
• Principles of Merchandising
• Implementing Planograms

PARTICIPANTS

Sales Managers and staff as well as marketing managers, marketing professionals and field merchandisers.

DELIVERY TYPE
Lecturing, workshop, interactive consultation, case study, and presentation

INSTRUCTOR
Dr. Asmai Ishak, SE, MA

TIME:

• 25-27 April 2012
• 25-27  April 2012
•  1-3  Mei 2012
• 5-7  Juni 2012
•  3-5  Juli 2012
•  4-6 September  2012
•  9-11 Oktober 2012
•  12-14  November  2012
• 20-22 November   2012
• 11-13  Desember   2012
•  18-20 Desember  2012

VENUE

Hotel All Seasons – Yogyakarta

INVESTATION

IDR  4.500.000 – non residential

(Including picking-up service from the airport / railway station to hotel, training modul, training kit, 2x coffee break, 1x lunch, souvenir, and certificate)

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Updated By admin3 • March 29, 2012