Handling the Media and Public Speaking – YOGYAKARTA

All Seasons, Jogjakarta | 5-7 Juni 2012 | Rp 4.500.000,-
All Seasons, Jogjakarta |  3-5 Juli 2012 | Rp 4.500.000,-
All Seasons, Jogjakarta |  4-5 September 2012 | Rp 4.500.000,-
All Seasons, Jogjakarta | 16-18 Oktober 2012 | Rp 4.500.000,-
All Seasons, Jogjakarta |   6-8  November 2012 | Rp 4.500.000,-
All Seasons, Jogjakarta |  20-22 November 2012 | Rp 4.500.000,-
All Seasons, Jogjakarta | 4-6  Desember 2012 | Rp 4.500.000,-
All Seasons, Jogjakarta | 18-20 Desember 2012 | Rp 4.500.000,-

OBJECTIVES

1. Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
2. Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.
3. Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.
4. Improve their awareness of the main media skills in Public Relations.

COURSE OUTLINE

Public Relations Concepts

• Roles and Situations
• Qualities for Successful Public Relations Staff

Public Relations and Communication

• The Public Relations Officer as Communicator
• Exchange of Messages
• Models of Communication Process
• Importance of Body Language in Public Relations

Public Relations Responsibilities

• Corporate Image Identity and Reputation
• Public and Community Oriented Activities Aimed at Internal and External Public

Public Relations and the Media

• Relations with the Media
• Preparing Press Kits
• Preparing Press Releases
• Conducting Press Conferences
• Dealing with the Media
• Building Good Relationships with the Media

Presentation Skills and Techniques in Public Relations

• Preparation
• Rehearsal
• Presentation

Public Relations Written Skills

• Editorial, Layout and Production Techniques
• Writing Memos and Reports
• Preparing Newsletters
• Designing and Preparing Brochures

The Public Relations Promotional Role

• Public Relations Role in Marketing and Advertising
• Sponsorship and Promotions
• Organizing Exhibitions
• Media Coverage

INSTRUCTOR

Endi Syaputra, S.Sos. M.Si and team

DELIVERY TYPE

Lecturing,  diskusi konsultatif, dan studi kasus.

PARTICIPANTS

Public relations officers and other key personnel in the organization whose work involves contact and interaction with the internal/ external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration. Managers and employees involved in media activities will also benefit from this program.

TIME & VENUE

• All Seasons, Jogjakarta
• 5-7 Juni  2012
•  3-5 Juli  2012
• 4-5 September  2012
• 16-18 Oktober 2012
• 6-8  November  2012
• 20-22 November  2012
• 4-6  Desember  2012
• 18-20 Desember 2012

INVESTATION FEE

IDR  4.500.000 per participant – non residential

FACILITIES

• Training module
• Training kit (seminar bag or backpack)
• 2x coffee break, 1x lunch
• Souvenir
• Certificate
• Training Photo
• Picking-up service from Airport/Railway station to hotel (for at least 2 participants from the same company)

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Updated By admin3 • May 7, 2012