Handling the Media and Public Speaking – YOGYAKARTA

Jadwal Training 2014 Selanjutnya …

OBJECTIVES

Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.
Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.
Improve their awareness of the main media skills in Public Relations.

COURSE OUTLINE

Public Relations Concepts

Roles and Situations
Qualities for Successful Public Relations Staff

Public Relations and Communication

The Public Relations Officer as Communicator
Exchange of Messages
Models of Communication Process
Importance of Body Language in Public Relations

Public Relations Responsibilities

Corporate Image Identity and Reputation
Public and Community Oriented Activities Aimed at Internal and External Public

Public Relations and the Media

Relations with the Media
Preparing Press Kits
Preparing Press Releases
Conducting Press Conferences
Dealing with the Media
Building Good Relationships with the Media

Presentation Skills and Techniques in Public Relations

Preparation
Rehearsal
Presentation

Public Relations Written Skills

Editorial, Layout and Production Techniques
Writing Memos and Reports
Preparing Newsletters
Designing and Preparing Brochures

The Public Relations Promotional Role

Public Relations Role in Marketing and Advertising
Sponsorship and Promotions
Organizing Exhibitions
Media Coverage

INSTRUCTOR

Endi Syaputra, S.Sos. M.Si and team

DELIVERY TYPE

Lecturing, diskusi konsultatif, dan studi kasus.

PARTICIPANTS

Public relations officers and other key personnel in the organization whose work involves contact and interaction with the internal/ external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration. Managers and employees involved in media activities will also benefit from this program.

TIME & VENUE

15-17 Januari / 22-24 Januari/ 28-30 Januari / 5-7 Februari / 19-21 Februari /26-28 Februari / 11-13 Maret / 26-28 Maret / 8-10 April / 14-16 April / 23-25 April / 28-30 April / 6-8 Mei / 14-16 Mei / 26-28 Mei / 3-5 Juni / 17-19 Juni / 25-27 Juni / 2-4 Juli / 14-16 Juli / 29-31 Juli / 5-7 Agustus / 13-15 Agustus / 27-29 Agustus /3-5 September / 17-19 September / 23-25 September / 1-3 Oktober / 14-16 Oktober / 29-31 Oktober / 4-6 November /12-14 November / 25-27 November / 2-4 Desember / 9-11 Desember / 16-18 Desember / 22-24 Desember / 29-31 Desember 2014
Hotel Grand Zuri – Yogyakarta

TRAINING FEE

IDR 5.800.000 per participant (Non-Residential)
Minimal participants : 2 persons (Yogyakarta)

Bali, Ibis Styles Kuta, Ibis Legian Hotel, Hard Rock Café Hotel | Rp. 8.000.000 Per Peserta | Kuota Min. Peserta: 5 orang
Bandung, De Batara Hotel, Banana Inn Hotel, Golden Flower hotel | Rp. 6.500.000 Per Peserta | Kuota Min. Peserta: 5 orang

FACILITIES

Training module
Training kit (seminar bag or backpack)
2x coffee break, 1x lunch
Souvenir
Certificate
Training Photo
Picking-up service from Airport/Railway station to hotel (for at least 2 participants from the same company)

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