MANAJEMEN MEREK YANG EFEKTIF

Brand Management, Yogyakarta / By

MANAJEMEN MEREK YANG EFEKTIF
Dafam fortuna Hotel, Yogyakarta | 21 – 23 May 2015 | IDR 5.800.000
Dafam fortuna Hotel, Yogyakarta | 16 – 18 July 2015 | IDR 5.800.000
Dafam fortuna Hotel, Yogyakarta | 19 – 21 October 2015 | IDR 5.800.000
Dafam fortuna Hotel, Yogyakarta | 11 – 13 November 2015 | IDR 5.800.000

 

 

DESCRIPTION

Pelatihan manajemen merek ini untuk membekali para peserta agar dapat memahami konsep dasar merek, menciptakan merek, mengenal kekuatan dan nlai merek, mengukur kekuatan merek, membangun kepercayaan konsumen terhadap merek, memelihara merek dan kunjungan industri.

 

WHO SHOULD ATTEND

Para staf dari bidang produksi, pengemasan, Product R&D.

 

OBJECTIVE

Materi training manajemen merek ini untuk mempersiapkan peserta agar dapat memahami dengan baik tentang produk, sehingga dapat mengembangkan produk secara kreatif dan proaktif.

 

SUMMARY OUTLINE MANAJEMEN MEREK 

  1. Memahami konsep dasar merek
  2. Menciptakan merek
  3. Mengenal kekuatan & nilai merek
  4. Mengukur kekuatan merek
  5. Membangun kepercayaan konsumen terhadap merek
  6. Memelihara merek

 

COURSE METHOD

  1.  Presentation
  2. Discuss
  3. Case Study
  4. Evaluation
  5. Simulation

 

INSTRUKTUR TRAINING MANAJEMEN MEREK

Dr.. Singgih, MM

As a trainer in training employees on a variety of companies (such as Pertamina, Chevron, Peruri, Medco) in the field of marketing research, customer satisfaction, customer relationship management, independence to meet the purnabakti, analysis of financial statements, logistics management etc.

 

 

TIME & VENUE

  • Dafam fortuna Hotel Jl. Dagen 60 Malioboro, Yogyakarta
  • 21 – 23 May 2015
  • 16 – 18 July 2015
  • 19 – 21 October 2015
  • 11 – 13 November 2015
  • 03 days (08 am – 04 pm)

 

COURSE FEE

IDR 5.800.000,- Per Participant non residential

 

FACILITY

  1.  Module / Handout
  2. Certificate
  3. Souvenir
  4. Training Kit

 

Formulir Permintaaan Informasi Lanjutan / Pra-Pendaftaran Public Training
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  16. PRE REGISTRATION DATA (Tidak Mengikat)
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