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MARKETING INTELLIGENCE AND COMPETITIVE INTELLIGENCE

MARKETING AND COMPETITIVE INTELLIGENCE

Yogyakarta | 05 – 07 Juni 2018 | IDR 6.500.000 per peserta
Yogyakarta | 12 – 14 Juni 2018 | IDR 6.500.000 per peserta
Yogyakarta | 19 – 21 Juni 2018 | IDR 6.500.000 per peserta
Yogyakarta | 03 – 05 Juli 2018 | IDR 6.500.000 per peserta

Jadwal Training 2018 Selanjutnya …

 

 

DESCRIPTION

Inisiatif pengembangan marketing Intelligence & Competitive Intelligence unit yang efektif semakin dibutuhkan. Penerapan integratif, self-independence model oleh beragam perusahaan utama Indonesia, merupakan jawabannya. Pelatihan ini mengajarkan peserta pengetahuan dan keterampilan yang memadai untuk menjadi champion dalam meningkatkan kinerja MCI di perusahaannya.

 

OUTLINE MARKETING INTELLIGENCE AND COMPETITIVE INTELLIGENCE

  1. Understanding Marketing & Competitive Intelligence: from Information to insight
  2. The 5Cs model: Understanding core basic of marketing intelligence system
  3. Application of 5Cs model: Setting up marketing intelligence unit
  4. Using intelligence data: Summarizing, Analyzing and Reporting
  5. Design & Sampling methods for Data gathering techniques
  6. Interview techniques & developing questions structure for marketing intelligence
  7. Marketing Intelligence System Development
  8. Marketing Intelligence Project Roadma

 

INSTRUCTOR

Drs. Amin Wibowo, MBA and team

 

WHO SHOULD ATTEND?

Chief Executives, Business Development Head, Marketing Director, Marketing Manager, Brand Manager, Product Manager, strategy analyst dan specialist yang memerlukan pemahaman atas sisi aplikatif dari competitive & marketing Intelligence.


METHOD

Lecturing, workshop, interactive discussion, sharing and case study.

 

WAKTU  & TEMPAT

  • 5 – 7 Juni 2018
  • 12 – 14 Juni 2018
  • 19 – 21 Juni 2018
  • 3 – 5 Juli 2018
  • 10 – 12 Juli 2018
  • 17 – 19 Juli 2018
  •  1 – 3 Agustus 2018
  • 14 – 16 Agustus 2018
  • 27 – 29 Agustus 2018
  • 4 – 6 September 2018
  • 18 – 20 September 2018
  • 25 – 27 September 2018
  • 2 – 4 Oktober 2018
  • 9 – 11 Oktober 2018
  • 16 – 18 Oktober 2018
  • 6 – 8 November 2018
  • 13 – 15 November 2018
  • 21 – 23 November 2018
  • 4 – 6 Desember 2018
  • 11 – 13 Desember 2018
  • 18 – 20 Desember 2018

Hotel Ibis Styles Dagen/ Hotel Ayaartta/ Hotel Novotel, Yogyakarta

 

TRAINING FEE

  • Biaya training IDR 6.500.000 per peserta – Nonresidential, belum termasuk pajak. Pelaksanaan di Yogyakarta minimal peserta 2 orang.
  • Venue training lain: Bandung, Surabaya, Malang, Bali, Lombok, Batam, dengan minimal peserta 4 orang. Biaya investasi – call

 

FASILITAS TRAINING 

  • Quality Training Module
  • Stationeries: notebook and ballpoint
  • Flashdisk containing materials
  • Training bag or backpack
  • Morning and afternoon coffee break for at days of training
  • Exclusive T-Shirt or Jacket
  • Certificate of Completion
  • Training photo
  • Transportation for participants from the airport/railway station to hotel/training venue.  (At least 2 persons from the same company)

 

Formulir Permintaaan Informasi Lanjutan / Pra-Pendaftaran Public Training
  1. INFORMATION OPTIONS
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  11. PRE REGISTRATION DATA (Tidak Mengikat)
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  13. MESSAGE FOR TRAINING PROVIDER
 

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