MARKETING INTELLIGENCE AND COMPETITIVE INTELLIGENCE

MARKETING AND COMPETITIVE INTELLIGENCE

Yogyakarta | 15 – 17 Mei 2019 | IDR 6.750.000 Per Peserta
Yogyakarta | 22 – 24 Mei 2019 | IDR 6.750.000 Per Peserta
Yogyakarta | 27 – 29 Mei 2019 | IDR 6.750.000 Per Peserta
Yogyakarta | 19 – 21 Juni 2019 | IDR 6.750.000 Per Peserta

Jadwal Training 2019 Selanjutnya …

 

 

MARKETING INTELLIGENCE AND COMPETITIVE INTELLIGENCE TRAINING DESCRIPTION
Inisiatif pengembangan marketing Intelligence & Competitive Intelligence unit yang efektif semakin dibutuhkan. Penerapan integratif, self-independence model oleh beragam perusahaan utama Indonesia, merupakan jawabannya. Pelatihan ini mengajarkan peserta pengetahuan dan keterampilan yang memadai untuk menjadi champion dalam meningkatkan kinerja MCI di perusahaannya

 

MARKETING INTELLIGENCE AND COMPETITIVE INTELLIGENCE TRAINING OUTLINE

1. Understanding Marketing & Competitive Intelligence: from Information to insight
2. The 5Cs model: Understanding core basic of marketing intelligence system
3. Application of 5Cs model: Setting up marketing intelligence unit
4. Using intelligence data: Summarizing, Analyzing and Reporting
5. Design & Sampling methods for Data gathering techniques
6. Interview techniques & developing questions structure for marketing intelligence
7. Marketing Intelligence System Development
8. Marketing Intelligence Project Roadmap

 

MARKETING INTELLIGENCE AND COMPETITIVE INTELLIGENCE TRAINING INSTRUCTOR

Drs. Amin Wibowo, MBA and team

 

WHO SHOULD ATTEND?

Chief Executives, Business Development Head, Marketing Director, Marketing Manager, Brand Manager, Product Manager, strategy analyst dan specialist yang memerlukan pemahaman atas sisi aplikatif dari competitive & marketing Intelligence.

 

MARKETING INTELLIGENCE AND COMPETITIVE INTELLIGENCE TRAINING METHOD

Lecturing, workshop, interactive discussion, sharing and case study.

 

JADWAL TRAINING 2019

• 15 – 17 Mei 2019
• 22 – 24 Mei 2019
• 27 – 29 Mei 2019
• 19 – 21 Juni 2019
• 25 – 27 Juni 2019
• 10 – 12 Juli 2019
• 17 – 19 Juli 2019
• 29 – 31 Juli 2019
• 14 – 16 Agustus 2019
• 21 – 23 Agustus 2019
• 28 – 30 Agustus 2019
• 11 – 13 September 2019
• 18 – 20 September 2019
• 25 – 27 September 2019
• 9 – 11 oktober 2019
• 16 – 18 Oktober 2019
• 23 – 25 Oktober 2019
• 6 – 8 November 2019
• 13 – 15 November 2019
• 20 – 22 November 2019
• 4 – 6 Desember 2019
• 11 – 13 Desember 2019
• 18 – 20 Desember 2019

HotelHorison Yogyakarta | Yogyakarta
Hotel the 101 Tugu| Yogyakarta
HotelPhoenix| Yogyakarta

 

MARKETING INTELLIGENCE AND COMPETITIVE INTELLIGENCE TRAINING FEE

• Biaya training IDR 6.750.000 per peserta – Non-residential, belum termasuk pajak. Pelaksanaan di Yogyakarta minimal peserta 2 orang.
• Venue training lain: Bandung, Surabaya, Malang, Bali, Lombok, Batam, dengan minimal peserta 4 orang. Biaya investasi – call

 

MARKETING INTELLIGENCE AND COMPETITIVE INTELLIGENCE TRAINING FACILITIES

• Training Modul
• Training kits
• Qualified instructor
• Fine bag pack
• Flashdisk berisi materi
• Sertifikat
• Polo shirt
• Training photo
• 2x coffee break dan lunch
• Transport Service dari airport ke hotel (min. 2 orang peserta dari perusahaan yg sama)

 

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