Marketing & Competitive Intelligence

Marketing & Competitive Intelligence
Yogyakarta/ Bali/ Balikpapan/ Lombok/ Bandung/ Jakarta/ Batam  | 08 sd 10 September 2015 | Fee Menyesuaikan Venue
Yogyakarta/ Bali/ Balikpapan/ Lombok/ Bandung/ Jakarta/ Batam  | 29 september sd 01 Oktober 2015 | Fee Menyesuaikan Venue
Yogyakarta/ Bali/ Balikpapan/ Lombok/ Bandung/ Jakarta/ Batam  | 20 sd 22 Oktober 2015 | Fee Menyesuaikan Venue
Yogyakarta/ Bali/ Balikpapan/ Lombok/ Bandung/ Jakarta/ Batam  | 03 sd 05 November 2015 | Fee Menyesuaikan Venue

Jadwal Training 2015 Selanjutnya …

 

 

Deskripsi :

Inisiatif pengembangan marketing & Competitive Intelligence unit yang efektif semakin dibutuhkan. Penerapan integratif, self-independence model oleh beragam perusahaan utama Indonesia, merupakan jawabannya. Pelatihan ini mengajarkan peserta pengetahuan dan keterampilan yang memadai untuk menjadi champion dalam meningkatkan kinerja MCI di perusahaannya



Course Outline :

• Understanding Marketing & Competitive Intelligence: from Information to insight
• The 5Cs model: Understanding core basic of marketing intelligence system
• Application of 5Cs model: Setting up marketing intelligence unit
• Using intelligence data: Summarizing, Analyzing and Reporting
• Design & Sampling methods for Data gathering techniques
• Interview techniques & developing questions structure for marketing intelligence
• Marketing Intelligence System Development
• Marketing Intelligence Project Roadma



Peserta :

Chief Executives, Business Development Head, Marketing Director, Marketing Manager, Brand Manager, Product Manager, strategy analyst dan specialist yang memerlukan pemahaman atas sisi aplikatif dari competitive & marketing Intelligence.



Durasi :

3 hari

COURSE  SCHEDULE

  • 25 sd 27 agustus 2015
  • 8 sd 10 September 2015
  • 29 september sd 1 Oktober 2015
  • 20 sd 22 Oktober 2015
  • 3 sd 5 November 2015
  • 17 sd 19 november 2015
  • 1 sd 3 Desember 2015
  • 15 sd 17 Desember 2015
  • 29 sd 31 Desember 2015

 

Venue:

  • Eastparc Hotel / The Alana Hotel, Yogyakarta ( 5* )
  • The Trans Resort & Hotel / The Pullman Bali Legian Nirwana Hotel, Bali ( 5* )
  • Novotel Hotel, Balikpapan ( 5* )
  • Sheraton Senggigi Beach Resort, Lombok ( 5* )
  • The Trans Luxury Hotel, Bandung (5*)
  • Pullman Hotel, Jakarta (5*)
  • Harris Hotel Batam Center / Mercure Hotel, Batam (4*)

 

International Class:

  • Ibis Styles Frasser Business Park Hotel, Kuala Lumpur, Malaysia ( 4* )
  • Concorde Hotel, Singapore ( 5* )
  • Novotel Platinum, Bangkok (4*)
  • Novotel Kowloon, Hongkong (4*)

 

PROMO RATE:

  • Yogyakarta :  Rp. 6.750.000,- per participant ( Non Residential )

Special Price Rp. 6.250.000,- per participant ( Non Residential ) form minimum 3 participant from same company.

  • Bali:  Rp. 10.500.000,- per participant ( Non Residential )

Special Price Rp. 9.500.000,- per participant ( Non Residential ) form minimum 3 participant from same company.

  • Lombok:  Rp. 11.500.000,- per participant ( Non Residential )

Special Price Rp. 10.500.000,- per participant ( Non Residential ) form minimum 3 participant from same company.

  • Balikpapan:  Rp. 9.500.000,- per participant ( Non Residential )

Special Price Rp. 8.500.000,- per participant ( Non Residential ) form minimum 3 participant from same company.

  • Bandung:  Rp. 8.000.000,- per participant ( Non Residential )

Special Price Rp. 7.500.000,- per participant ( Non Residential ) form minimum 3 participant from same company.

  • Jakarta:  Rp. 7.000.000,- per participant ( Non Residential )

Special Price Rp. 6.500.000,- per participant ( Non Residential ) form minimum 3 participant from same company.

  • Batam :  Rp. 9.500.000,- per participant ( Non Residential )

Special Price Rp. 8.500.000,- per participant ( Non Residential ) form minimum 3 participant from same company.

 

International Class:

  • Singapore:  USD 3,500.00 per participant ( Non Residential )

Special Price: USD 3,250.00 per participant ( Non Residential ) form minimum 3 participant from same company.

  • Malaysia:  USD 3,200.00 per participant ( Non Residential )

Special Price: USD 3,000.00 per participant ( Non Residential ) form minimum 3 participant from same company.

  • Thailand:  USD 3,000.00 per participant ( Non Residential )

Special Price: USD 2,800.00 per participant ( Non Residential ) form minimum 3 participant from same company.

  • Hongkong:  USD 3,600.00 per participant ( Non Residential )

Special Price: USD 3,400.00 per participant ( Non Residential ) form minimum 3 participant from same company.

 

Facilities:

  • Qualified Trainer
  • Convinience Training room
  • Training kit
  • Hard and soft copy material (USB Flashdisk)
  • Certificate
  • Souvenir

 

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