Product & Brand Image – (ALMOST RUNNING)
Product & Brand Image (MMF-33)
Yogyakarta / Bali/ Balikpapan / Bandung / Lombok | 1-3 mei 2012 | Fee : Bergantung Lokasi Training
All Seasons Hotel, Yogyakarta | 14 – 16 Mei 2012 | Rp. 5.500.000,- (ALMOST RUNNING)
Deskripsi :
Menentukan segmen pasar, positioning dan differentiation, menentukan harga yang sesuai, menentukan margin ke distributor, grosir dan ritel, mengembangkan packaging, desain dan warna yang menjual. merupakan komponen yang akan menentukan keberhasilan merek. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing mix (product, price, place dan promotion) akan percuma saja. Oleh karena itu dibutuhkan strategi untuk membuat brand image terhadap produk yang akan dipasarkan.
Course Outline :
- A Confession of A Brand Manager
- What is A Brand Manager?
- How to be A Good Brand Manager
- Challenges, Opportunities & Threats of A Brand Manager
- Daily Activities of A Brand Manager
- Brand Strategy & Execution : Two Different Worlds
- Develop Brand Strategy
- Roles of Brand Strategy in Marketing and Company
- How to Define Brand Segmentation and Target Market
- How to Define Brand Personality and Positioning
- The Process from Research to Brand Strategy Development
- How to Analyze Research Report
- How to Define Brand Segmentation, Target Market, Personality and Positioning based on Research Report
- Develop Branded Product Strategy
- How to Define Product Mapping and Competitors to Target and Avoid
- How to Define Strengths and Weaknesses of Our Competitors Product
- How to Develop Strong and Sellable Product which Align with Brand Positioning
- How to Execute The Product Strategy from Design to Packaging
- How Design and Packaging Trigger Trial and Repeat Purchase
- How to Develop Product from Content to Packaging Which Tells the Brand Positioning
- Develop Branded Pricing Strategy
- How to Define Price Mapping & Develop Supportive Pricing Strategy
- How to Define Manufacturers Price, Distributors Price, & Retailers Price
- How to Manage Price in the End Market
- Develop Branded Distribution Strategy
- How to Define Distribution Mapping
- How to Choose The Most Suitable Distributors
- How to Manage Distributors & Salesman
- Develop Branded Promotion Strategy & Execution
Peserta
Staff bagian pemasaran, marketing, Supervisor, Manager pemasaran
Workshop Leader
Dra. MC. Maryati, MM.
Time :
- 1-3 mei 2012
- 14 – 16 Mei 2012
Venue
- Wisma MM UGM, Yogyakarta ( Rp. 5.500.000/ participant non residential, special price Rp. 5000000/prticipant for minimum 3 participants from the same company.
- All Seasons Legian, Bali. ( Rp. 12.500.000/ participant non residential, special price Rp. 13.000.000/prticipant for minimum 3 participants from the same company.
- Aston Hotel, Balikpapan ( Rp. 11.500.000/ participant non residential, special price Rp. 11.000.000/prticipant for minimum 3 participants from the same company.
- Horizon Hotel, Bandung ( Rp. 7.500.000/ participant non residential, special price Rp. 7.000.000/prticipant for minimum 3 participants from the same company.
- Sheraton Senggigi Hotel, Lombok ( Rp.12.500.000/ participant non residential, special price Rp. 12.000.000/prticipant for minimum 3 participants from the same company.
Facilities:
- Convenience meeting room at the hotel
- 2x coffee break and lunch
- Training kit
- Soft and hard copy course material
- Certificate
- Souvenir
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