Social Media Marketing
Strategy for Customer Loyalty Engagement

*Aryaduta Hotel Semanggi/ Ibis Arcadia, Jakarta | 25 Februari 2012 | Rp. 2.450.000, -

“Bagaimana Membuat Customer Fanatik Mempromosikan Produk Anda?”

Perhatian! Manfaatkan 45 Juta user internet Indonesia (Bisnis Indonesia, 23 Mei) untuk mempromosikan produk Anda di dunia maya. Web perusahaan bukanlah sekadar katalog produk, web bisa menjadi alat dahsyat untuk membuat customer berbicara mengenai kehebatan produk Anda secara viral.

Strategi marketing terkini brand-brand ternama Indonesia dan dunia akan disingkap. Social Media Marketing (SMM), sebuah trend marketing yang tengah dibahas di berbagai media bisnis dan marketing. Metro TV, Bisnis Indonesia, Kontan, SWA, MIX, Marketeers tak ada yang melewatkan topik ini sebagai bahasan.

Bersama praktisi marketing dari perusahaan otomotif #1 Indonesia yang terkenal dengan sistem manajemen-nya yang sistematis, Anda akan mendapat penekanan pada Konsep Strategi Marketing, dan BUKAN melulu teknik komputer.

Update senses marketing Anda dan grasp customer lebih banyak dengan mempelajari:

• Social Media Engagement & Monitoring. Menjadikan web perusahaan ramai dengan pembicaraan positif mengenai produk Anda yang potensial untuk menyebar bak virus di jagad maya dan memonitor hasil secara terukur.
• Big Picture Marketing Strategy. Membuat konsep integrasi strategi marketing tradisional dengan social media marketing.
• Indonesian Best Practice. Strategi marketing perusahaan ternama Indonesia melalui Facebook, Twitter, Kaskus, dll.
• Content Strategy. Integrasi strategi marketing dengan isi materi website perusahaan.
• Gerilya Marketing Strategy. Strategi perang gerilya melalui berbagai channel.
• Neuro Internet Marketing. Teknik menarik perhatian customer di internet berdasarkan penelitian ilmiah otak.
• Search Engine Marketing. Rahasia di balik cara Google menentukan ranking.

Social Media Marketing akan menjadi suatu function wajib dalam struktur organisasi marketing. Indonesia dengan 35 juta pengguna Facebook, koneksi internet yang semakin murah, dan 7 juta smartphone (seperti BlackBerry) telah melahirkan customer generasi baru dengan behaviour yang sama sekali berbeda. Rule of the game para marketer kini telah berubah.

Goal:

1. #New Customer. Growing number of new prospect through alignment of marketing strategy and social media.
2. #Endorsement. Improving number of social media endorsement directly by ordinary customer that is more trusted.
3. Systematic Marketing Plan. Concepting systematic and aligned marketing plan with social media.
4. Search Engine Marketing. Increasing appearance on the first page of Google search.
5. IT Expansion. Expanding scope of IT Department in connection with marketing function.

Outline:

1. Social Media Engagement & Monitoring. Growing your company web traffic through positive conversation about your products which is potentially to spread like virus in internet and monitoring measurable result.
2. Big Picture Marketing Strategy. Concepting framework of comprehensive marketing strategy and aligning with social media.
3. Indonesian Best Practice. Many cases study of social media marketing from Indonesian and international company.
4. Social Media Map. Mapping of social media web in internet and understanding its role for company web rank improvement.
5. Guerilla Marketing Strategy. Developing guerilla marketing strategy through huge channel.
6. Content Strategy. Integrating marketing strategy with company’s website content, plus Mindmapping technique for providing big picture of web content.
7. Search Engine Marketing. Secrets behind web rank in search engine and how to get to the first page of Google.

Method:

1. Video Learning. Learn case study from video material.
2. Visual Experience. Quick insight with attractive presentation (No boring powerpoint! We respect your valuable time).
3. Real Indonesian Cases Study. Learn from Indonesian company best practice and scientific researches.
4. Post-It Brainstorming. Use easy-to-use template and post-it notes for gather idea related to each participant’s company.
5. (Bonus) Crash Course. Basic internet marketing crash course. No need IT technical skill. Please bring your laptop.

NEW training experience yang dilengkapi dengan:

VIDEO LEARNING Å Full VISUAL Powerpoint Å Marketing Strategy Canvas

POST IT Brainstorming Å Lunch & Snack from HOTEL Restaurant

GRATIS!

• KONSULTASI & MAKEOVER Website Marketing Perusahaan Anda*
• USB 1GB – Rp 200,000
• BUKU Social Media Marketing terbitan Gramedia – ~Rp 70,000
• VOUCHER Training “Visual Presentation & Storytelling Technique” – Rp 288,000
• SLIDEBOOK Social Media Marketing (BB Friendly View)

Workshop Leader :

Fandy Yasin seorang Digital Communication Strategist dan Head of Marketing Analyst section di perusahaan otomotif #1 Indonesia. Beliau adalah Top 5 Rank Astra Basic Management Program dan terlibat langsung dalam program-program marketing yang meningkatkan sales. Trainer termuda  ini adalah lulusan Cum Laude Teknik Industri dan teruji kualitasnya dengan 5 penelitian yang dipresentasikan di seminar internasional serta nasional. Temui Fandy di Powerpointslider.com

FEE :

• Rp. 1.750.000 ,- (REG for 3 person/more; payment before 11 Feb 2012)
• Rp. 1.950.000,- (REG before 04 Feb 2012; payment before 11 Feb 2012)
• Rp. 2.450.000 ,- (Full fare)