2 Day Workshop

Strategic Brand Building
Aryaduta Hotel Semanggi/Swiss-Belhotel, Jakarta * | June 26th – 27th, 2012 | Rp. 3.750.000, -  (Full Fare)

 

Outline :
Session 1 :  Brand and branding concepts

• The philosophy of branding: Naming  and Trusting

Session 2 :  How to build successful brands

• R&D, In line with the 4 Ps’, Planning & Actuating

Session 3 :  Successful local & global brands.

• Success stories of international & local brands. Why?

Session 4 :  Segmenting & targeting markets.

• Brand mapping. How to.

Session 5 :  Brand positioning and brand personality

• Brand perception and giving life to a brand

Session 6 :  Brand communication strategy

• Advertising, sales promotion, special events

Session 7 :  Stakeholders & customer relationship management.

• The role of management & agencies. Building customer relations

Session 8  :  Managing brand loyalty.

• Emphasizing to building trust & quality development

Training Objectives:

• Memahami basic marketing concepts, termasuk product management
• Memahami concepts brand building
• Memahami communication strategy
• Memahami concept strategy memelihara suatu merek produk
• Pada akhir pelatihan dapat mengkreasi brand baru

Metodologi Training:
Kwalitatif & Kwantitatif, Partisipatif & Interaktif; berbasis pada studi kasus.

 

Siapa yang perlu mengikuti:
Direktur Pemasaran, Marketing Manager, Group Product Manager, Product Manager, VP Communication, Advertising Manager, Account Director, Account Manager, Sales & Sales Promotion Manager, Management Trainees

 

Workshop Leader:
Drs. Ludwig Suparmo, M.Si
Berpengalaman sebagai Product Manager Colgate Palmolive, Accout Manager Advertising Agency (Nutrisari, Danapaint, BAT 555, Nivea, Decolgen), Product Manager  Beirsdorf (Nivea & Handy Plast), Group Product Manager Richardson Vicks (Oil of Ulan, Vicks VapoRub, Vicks Cough Drops), Marketing Manager: Trebor Sweets, GM Catbury: Chocolate. Berpengalaman selama 20 tahun sebagai dosen dan trainer di bidang Sales Promotions,  Integrated Marketing Communications dan Public Relations.

Co Trainer:
Drs. Yandhi Mathovani, MBA
Berpengalaman selama 30 tahun sebagai Medical Representative Mead Johnson, Media Manager Lintas Unilever, dosen & trainer di bidang Brand Marketing Planning.

FEE :

• Rp. 2.950.000, -  (Registration 3 person/more; payment before June 19th, 2012)
• Rp. 3.250.000, -  (Reg before June 12th, 2012; payment before June 19th, 2012)
• Rp. 3.750.000, -  (Full Fare)

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Updated By Admin2 • April 26, 2012