Strategic Communications Workshops For Hospital and Clinic Industry

Strategic Communications Workshops For Hospital and Clinic Industry

Amos Cozy Hotel,  Jakarta | 28 – 29 March 2012 | 09.00 – 17.00 WIB | Rp. 3.500.000,- / Participant
Amos Cozy Hotel,  Jakarta | 25 – 26 April  2012 | 09.00 – 17.00 WIB | Rp. 3.500.000,- / Participant
Amos Cozy Hotel,  Jakarta | 30 – 31 Mei 2012 | 09.00 – 17.00 WIB | Rp. 3.500.000,- / Participant
Amos Cozy Hotel,  Jakarta | 27 – 28 Juni  2012 | 09.00 – 17.00 WIB | Rp. 3.500.000,- / Participant

 

 

Purpose
To provide the participants with theoretical and practical knowledge and ideas on planning and implementing a strategic communications campaign.
  • Target Participants
  • PR Managers
  • Marcom Managers
  • Brand Managers
Syllabus
Session I: Brand Communications Strategy For Hospital and Clinic Industry
  • Brand Concept
  • Brand Research
  •  Brand Identity & Guidelines
  •  Brand Communications Strategy
  • Brand Assessment
  •  Case Study

Session II: Integrated Marketing Communications Strategy For Hospital and Clinic Industry
  •  Marketing Communications Concepts
  •  Marketing Communications Tools
  • WHEN to use WHAT, WHERE, HOW, WHY
  • Determining Campaign Objectives
  • AISAS
  •  Case Study

Session III: Effective PR Campaign For Hospital and Clinic Industry
  • PR Concepts
  • Message House
  • Objectives & Action Plans
  •  Media Relations
  • Media Monitoring
  • Crisis Management
  •  Case Study

Session IV: Effective ATL Campaign For Hospital and Clinic Industry
  •  ATL Concepts
  •  ATL Tools
  •  Objectives & Action Plans
  • Creative Process
  •  Media Strategy
Case Study

Session V: Effective BTL Campaign For Hospital and Clinic Industry
  • BTL Concept
  • BTL Tools
  • Objective & Action Plans
  • Brand Activation Strategy
  • Event Strategy
  •  Case Study

Session VI: Effective Digital Campaign For Hospital and Clinic Industry
  • Digital Campaign Concepts
  •  Digital Campaign Tools
  • Objectives & Action Plans
  •  Social Media Strategy
  •  Social Listening & Measurement
  •  Case Study

Session VII: Strategic Planning For Hospital and Clinic Industry
  • Strategic Planning Process
  • Strategic Communications Proposal
  • Group Work
  • Group Presentation

Session VIII: Campaign Measurement For Hospital and Clinic Industry
  • Output, Outake, Outcome, and Impact
  • Campaign Success Measurement
  •  Group Discussion
Date & Time
  • Date :
    • 28 – 29 March 2012
    • 25 – 26 April  2012
    • 30 – 31 Mei 2012
    • 27 – 28 Juni  2012
  • Time : 09.00 – 17.00 WIB
  • Venue: Amos Cozy Hotel, Melawai – Jakarta
Price
Rp. 3.500.000,- / Participant
(Include Training Kit, Coffee Break, Lunch and Certificate)
Formulir Permintaaan Informasi Lanjutan / Pra-Pendaftaran Public Training
  1. INFORMATION OPTIONS
  2. (required)
  3. (required)
  4. PERSONAL DATA
  5. (required)
  6. (required)
  7. (required)
  8. (valid email required)
  9. (required)
  10. (required)
  11. PRE REGISTRATION DATA (Tidak Mengikat)
  12. (required)
  13. MESSAGE FOR TRAINING PROVIDER
  14. Captcha
 

cforms contact form by delicious:days