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Strategic Issues in Experiential Marketing

Strategic Issues in Experiential Marketing

Amaris La Codefin/ Santika Hayam Wuruk, Jakarta | 20 – 21 Agustus 2018 | Rp. 5.225.000,-
Amaris La Codefin/ Santika Hayam Wuruk, Jakarta | 15 – 16 Oktober 2018 | Rp. 5.225.000,-
Amaris La Codefin/ Santika Hayam Wuruk, Jakarta | 11 – 12 Desember 2018 | Rp. 5.225.000,-

 

Outline Strategic Issues in Experiential Marketing 

Day 1st :

  1. Aligning organizational values with strategy
  2. Analyzing business opportunities
  3. Researching and Selecting Target Market
  4. How to assess strategic marketing risk?

Day 2nd:

  1. Experiential Marketing: How it works?
  2. Designing effective 4P’s and Marketing Communication for Experiential Marketing.
  3. Workshop: Designing Experiential Marketing Program
  4. Workshop: Designing Marketing Plan

 

 


Workshop Leader  Strategic Issues in Experiential Marketing :

Andri Krisnanto, SE, MM.

Beliau seorang profesional muda tamatan Universitas Indonesia. Pengalaman kerja beliau antara lain adalah sebagai Deputy Advisor di Indonesian Parliament, Deputy Manager Finance and Asset Management di PT PPA (Persero), Executive Director AK Consulting, dan Senior Consultant Associate di PT Performa Global Indonesia. Sebagai konsultan, perusahaan-perusahaan besar yang pernah ditanganinya antara lain adalah PT KAI, PT Imora Motor (Honda Jakarta Center), Astra Otoparts, dan Sulwood Group. Saat ini, Andri bekerja di salah satu Grup Perusahaan Nasional dan bertanggung jawab terhadap penerapan ERM dan Pengembangan Organisasi, dimana di dalamnya terdapat penilaian dan rekomendasi strategi Merger dan Akuisisi yang akan ditempuh induk dan anak usahanya. Selain sebagai praktisi, Andri juga aktif mengajar di beberapa Perguruan Tinggi dan menjadi anggota asosiasi professional di bidangnya.

 

 

Training Fee Experiental Marketing 2015

  • Rp. 4.150.000 ,- (REG for 3 person/more; payment 1 week before training)
  • Rp. 4.350.000 ,- (REG 2 weeks before; payment 1 week before training)
  • Rp. 4.850.000 ,- (On The Spot; payment at the latest training)
  • Rp. 5.225.000 ,- (Full fare)

 

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