Certified Digital Marketing by American Academy – PASTI JALAN

Internet Marketing
Digital Marketing

We have designed  the Digital Marketing syllabus to cover the aspects of Internet, Social Media and Mobile Marketing 

Yogyakarta | 03 – 05 Februari 2020 | fee at proposal – PASTI JALAN
Yogyakarta | 17 – 18 Februari 2020 | fee at proposal – PASTI JALAN
Yogyakarta | 24 – 26 Februari 2020 | fee at proposal – PASTI JALAN


Certified Digital Marketing Descriptions

Digital innovations such as big data and analytics, cloud and mobile solutions, social media, and the Internet of Things are changing  the  dynamics  of  competition  across  industries. Business leaders know they must transform their organizations in response, but they do not know how. Having the right technologies in place is important, but not sufficient. The full benefits of digital transformation can only be   realized   through   a clear   understanding   of   digital technologies, a visionary   digital   strategy,   appropriate organizational change, and extensive capability building. We have designed  the Digital Marketing  syllabus to cover the aspects of Internet, Social Media and Mobile Marketing that we think are most relevant to the marketing mix for ‘Business to Business’ (B2B), ‘Business to Consumer’ (B2C) and ‘Not-for- Profit’ marketing, communications and PR. The   training   encompasses   the   channels,   platforms   and techniques  covered  over  the  intensive  4-day training  course should be at the core of any general marketing plan and form the foundation for digital marketing activity, whether in-house or outsourced to third party agencies and consultants. The American Academy certified tutors will work hard to share their  experience  and  expertise  in  the  time  available,  giving participants that a general overview of each aspect of Digital Marketing  and  sharing  techniques  and  strategies  that  the participants can implement effectively for business growth and development of business.


Certified Digital Marketing Objectives

After the completion of the training, participants are expected to  have  the  digital  business  transformation  insights  and capabilities such as:

  1. Develop digital  marketing  strategy  that  leverages organization competitive advantage and preserves it for the future
  2. Adapt the structures and processes of the organization to take advantage of digital marketing opportunities and reduce digital threats
  3. Recognize new digital marketing technologies that will impact partipants’ business organizations
  4. Identify new products and markets that can be accessed
  5. through digital marketing technologies
  6. Roll out the capability development process to support
  7. the digital  marketing  change  in  the  participants’ organizations


Certified Digital Marketing Outlines

  1. Overview Of Digital Marketing
  2. Briefings (Online Payments, Disability Web Access, Survey & Forms, Affiliate & Voucher Marketing, Rowdsourcing)
  3. Search Engine Optimization (SEO) & Online Advertising
  4. Social Media Marketing (Facebook & Linkedin)
  5. Mastering Google (AdWords Advertising, Analytics & Applications)
  6. Micro Blogging – Twitter
  7. Copy Writing For Web, Social Media & Mobiles
  8. Mobile Marketing, Email Marketing, Video & Audio Marketing
  9. Strategic & Action


Target Audience

The Digital Business  Transformation  training and certification by International Board of Standards is designed for business and marketing leaders and senior managers from all business areas, such as marketing, operations, IT, and strategy, who wish to   develop   a   strategic   roadmap   for   digital   business transformation in their organizations.


Metode Training

  • Presentasi
  • Diskusi
  • Tryout Exam


Fasilitas Training Certified Digital Marketing

  • Modul
  • Training Kits
  • Try-Out
  • Sertifikat
  • Coffe Break 2X
  • Lunch
  • International Certification (jika dinyatakan lulus ujian)


Certified Digital Marketing  

*International Certification by American Academy*

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