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Corporate PR And Corporate Social Responsibility

Corporate PR And Corporate Social Responsibility

Hotel/Executive Club, Jakarta |   16 December 2009  ( 9 am to 5 pm) | Rp 1,850,000 / participant

 

Dunia Public Relation saat ini mengalami perkembangan yang sangat pesat dan sangat mempengaruhi reputasi dari perusahaan terkait. Penerapan Ilmu Public Relation sendiri sangat penting untuk menunjang hubungan dan komunikasi antar perusahaan dengan Insititusi – institusi lain yang berkepentingan. Selain itu dalam dekade terakhir Dunia PR semakin disibukkan dengan perkembangan lain yang bersifat positif yaitu CSR Program atau Corporate Social Responsibility Program. Program CSR ini menjadi tonggak untuk perusahaan-perusahaan di dunia untuk mengukuhkan posisi mereka dan menjadikan masyarakat dan bumi tempat berpijak sebagai focus untuk berkembang. Hal ini menjadi contoh untuk perusahaan di dunia untuk mengembangkan program tersebut. Untuk itu dalam training ini akan dijelaskan secara lebih detail mengenai CSR Program untuk membantu para praktisi dalam mengembangkannya.


Course objectives:

Di akhir Training ini peserta diharapkan dapat mengetahui :

  • Keuntungan dari Corporate PR sebagai hal yang berbeda dari Produk atau Jasa.
  • Dan dapat memahami teori-teori dan penerapan dari corporate reputation management dan corporate social responsibility
  • Saran / best practise dalam reputation management dan untuk mengembangkan and PR and CSR program yang efektif sesuai dengan business objectives

 

Course Content

Defining corporate reputation

  • Corporate communication and intangible assets
  • How corporate communications differs from other PR practice

Corporate Reputation Management

  • Best and worst reputations
  • Measuring reputation – good and bad
  • Stakeholders and audiences
  • Corporate PR planning, objectives and strategies

CSR and Positive PR

  • An explanation of “Licence to Operate”
  • The scope and impact of Corporate Social Responsibility
  • Cause related marketing as part of the communications
  • Corporate philanthropy and its advantages

 

Trainer

Aida F Umaya Reksodirdjo

Memulai karirnya sebagai Socio Economy assistant dan researcher di USAID National Masterplan for Forest Plantation, DHV – Tricon Jaya for Dept. of Forestry RI dan baru setelah itu Aida mengembangkan karirnya dalam dunia Corporate Public Relation di KSEI (PT Kustodian Sentral Efek Indonesia (Indonesian Central Securities Depository) selama kurun 7 tahun dan terakhir menjabat sebagai Corporate Secretary & Communications Manager di Institusi tersebut.

Setelah KSEI, Aida diminta bergabung di BPPN atau Indonesian Banking Restructuring Agency (IBRA) sebagai Team Leader di The Institutional Relations Group The Agency Strategic Planning & Research Division dimana Aida bekerjasama dengan para Team Leader dalam membina hubungan baik dengan berbagai Institusi pemerintahan dan organisasi dunia lain yang berhubungan dengan BPPN.

Aida kemudian diminta oleh World Bank Organization untuk menjadi konsultan dalam bidang Information Dissemination and Financial Tracking Portal of Aceh, Nias Reconstruction dan untuk Rapid Appraisal of Government Community Development Operations; Decentralization Support Facilities (DSF). Tahun 2007 Aida diminta untuk memegang tiga posisi sekaligus yaitu Corporate Secretary For Sarana Medikatama Kemang (SMK), PIC for Business Development & Marketing for Hospital Project , PIC for HR in the Hospital Project dan terakhir Aida F Umaya Reksodirdjo menjadi President Commissioner of PT TD Resources Tbk.

 

Venue & Fee

  • Hotel/Executive Club, Jakarta
  • 16 December 2009  ( 9 am to 5 pm)
  • Rp 1,850,000 / participant

 

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Updated By Informasi Training • November 17, 2009

Categories: Corporate Comm. & PR, Public Relations

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