Brand Management – PASTI JALAN

Training ini akan membahas  konsep & implementasi  brand management, mulai dari perencanaan brand hingga mendesain brand yang sukses di pasar

Yogyakarta/ Semarang/ Solo | 18 – 19 November 2019 | Rp. 6.400.000,-
Bandung/ Jakarta/ Surabaya | 25 – 26 November 2019 | Rp. 7.400.000,-
Bali/ Batam/ Balikpapan/ Manado/ Lombok | 02 – 03 Desember 2019 | Rp. 8.400.000,-
Hotel Ibis Senen, Jakarta | 09 – 10 Desember 2019 | Rp. 7.400.000,- RUN

Jadwal Training 2019 Selanjutnya …

 

 

Deskripsi Training Brand Management

Persaingan yang sangat tajam antar perusahaan dengan berbagai macam produk yang beredar dipasar menjadikan  setiap manager marketing harus menyiapkan strategi tentang brand management.  Brand management merupakan salah satu criteria success factor yang membuat produk tetap eksis di mata konsumen. Training ini akan mempelajari tentang  konsep dan implementasi  brand management, mulai dari perencanaan brand, proses manajemen brand,  audit brand  dan langkah-langkah dalam mendesain brand yang sukses di pasar.

 

Tujuan Training Brand Management

• Memahami konsep dan implementasi brand management
• Mampu mendesain  brand yang sukses
• Mampu mengaudit dan mengevaluasi brand
• Mampu melakukan perencanaan media untuk brand equity
• Mampu melakukan perencanaan promosi untuk brand development

 

Materi Training Brand Management

• Introduction to Brand Management
  1. What is brand management
  2. The primary responsibilities of brand managers
  3. Trends in brand management
  4. The benefits strong brands deliver to organizations
• The brand management process
• Element of Brand loyalty
• Steps to helps brands connect emotionally to their customers:
  1. Develop success (re)position a brand
  2. Create and manage a strong brand identity
  3. Develop a brand identity system and standards
  4. Develop a powerful brand tagline
  5. Publicity and word-of-mouth marketing to a brand’s advantage
  6. Using blogs and other social media to build brands
• Evaluate advertising campaigns and develop a successful direct marketing campaign
• Develop a strong brand marketing plan:
  1. Marketing tools and techniques
  2. Use internal communication, education and training and organization design to align the organization in support of the brand
  3. Develop a brand building organization and transform employees into enthusiastic brand champions
• Conducting Brand audit and brand equity
• Measurement of the asset value of a brand
• Managing brand using point-of-sale (POS) data in managing brands
• Qualitative and quantitative brand research methodologies and approaches

 

Peserta Training

Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

 

Metode Training

Presentasi, lecture, studi kasus, tanya jawab, diskusi, praktek.

 

Jadwal Training 2019

 

Instruktur Training

Yunita Anggraeni, SE., M.Si & Tim

BRAND MANAGEMENT

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