BRANDING STRATEGIC PLANNING

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BRANDING STRATEGIC PLANNING – Yogyakarta

Yogyakarta | 08 – 10 Mei 2019 | IDR 6.750.000 Per Peserta
Yogyakarta | 14 – 16 Mei 2019 | IDR 6.750.000 Per Peserta
Yogyakarta | 21 – 23 Mei 2019 | IDR 6.750.000 Per Peserta
Yogyakarta | 17 – 19 Juni 2019 | IDR 6.750.000 Per Peserta

Jadwal Training 2019 Selanjutnya …

 

 

DESKRIPSI TRAINING BRANDING STRATEGIC PLANNING

Training ini akan memberikan pemahaman dalam melakukan Branding Strategic Planning yang efektif, dimana branding didesain untuk menciptakan dan mempengaruhi pasar dengan citra dan merek sesuai target pasar yang dikehendaki. Melalui penyampaian secara sistematis dan praktis, diharapkan peserta akan memiliki pemahaman yang lebih komprehensif untuk membuat rencana strategis branding, mengorganisasikan implementasi branding, serta memahami keberhasilan branding.

 

TUJUAN TRAINING BRANDING STRATEGIC PLANNING

  1. Peserta memiliki pemahaman yang lebih komprehensif untuk menciptakan suatu branding strategic planning yang sesuai dengan kondisi perusahaan
  2. Peserta memahami peran dan tujuan strategy branding dalam iklim persaingan usaha
  3. Peserta mampu mengorganisasikan implementasi branding
  4. Peserta memahami concept strategy memelihara suatu merek produk
  5. Peserta memahami aspek penting keberhasilan branding
  6. Peserta mampu mengkreasikan brand baru

 

MATERI TRAINING BRANDING STRATEGIC PLANNING

  1. Understanding Branding Strategic Management -> What Is Branding Strategic Planning
  2. Brand and Branding Concepts
  3. The importance of Branding
  4. The Scope of Brand Strategy
  5. Develop Brand Objective
  6. Set up Branding Strategy
  7. Tujuan Branding Strategy
  8. Characteristics of an effective brand name
  9. Steps in determining an effective brand name
  10. Brand Positioning and Brand Personality
  11. Brand Identity
  12. Brand Communication Strategy
  13. Brand Initiation and Energizing
  14. How to Build Successful Brands -> Determine brand key success factor
  15. Successful Local & Global Brands
  16. Guidelines in creating and maintaining a strong brand
  17. Segmenting & Targeting Markets
  18. Stakeholders & Customer Relationship Management
  19. Managing Brand Loyalty
  20. Complete common brand manager responsibilities

 

METODE TRAINING BRANDING STRATEGIC PLANNING

Lecturing, diskusi partisipatif, tanya jawab, dan studi kasus

 

INSTRUKTUR TRAINING BRANDING STRATEGIC PLANNING

Arif Hartono SE.,M.Ec

 

PESERTA TRAINING BRANDING STRATEGIC PLANNING

Direktur Perusahaan, Marketing Manager, Group Product Manager, Product Manager, VP Communication, Advertising Manager, Account Director, Account Manager, Sales & Sales Promotion Manager, Management Trainees, serta personel lain yang bertanggung jawab terhadap perencanaan dan implementasi strategi.

 

WAKTU&TEMPAT TRAINING BRANDING STRATEGIC PLANNING

  • 8 – 10 Mei 2019
  • 14 – 16 Mei 2019
  • 21 – 23 Mei 2019
  • 17 – 19 Juni 2019
  • 25 – 27 Juni 2019
  • 3 – 5 Juli 2019
  • 9 – 11 Juli 2019
  • 29 – 31 Juli 2019
  • 7 – 9 Agustus 2019
  • 13 – 15 Agustus 2019
  • 27 – 29 Agustus 2019
  • 4 – 6 September 2019
  • 10 – 12 September 2019
  • 24 – 26 September 2019
  • 2 – 4 oktober 2019
  • 8 – 10 oktober 2019
  • 29 – 31 Oktober 2019
  • 5 – 7 November 2019
  • 12 – 14 November 2019
  • 27 – 29 November 2019
  • 3 – 5 Desember 2019
  • 9 – 11 Desember 2019
  • 18– 20 Desember 2019

Hotel Pesonna Tugu| Yogyakarta
Hotel Neo Awana| Yogyakarta
Hotel Cavinton| Yogyakarta

 

INVESTASI TRAINING BRANDING STRATEGIC PLANNING

  • Biaya training IDR 6.750.000 per peserta – Nonresidential, belum termasuk pajak. Pelaksanaan di Yogyakarta minimal peserta orang.

 

TEMPAT TRAINING BRANDING STRATEGIC PLANNING

  • Venue training lain: Bandung, Surabaya, Malang, Bali, Lombok, Batam, dengan minimal peserta adalah 4 orang.
  • Bandung, Surabaya, Malang, and Bali – training fee : at proposal
  • Batam, Lombok, Makassar – training fee : at proposal

 

FASILITAS TRAINING BRANDING STRATEGIC PLANNING

  1. Training Modul
  2. Training kits
  3. Qualified instructor
  4. Fine bag pack
  5. Flashdisk berisi materi
  6. Sertifikat
  7. Polo shirt
  8. Training photo
  9. 2x coffee break dan lunch
  10. Transport Service dari airport ke hotel (min. 2 orang peserta dari perusahaan yg sama)

 

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