DESCRIPTION

Menentukan segmen pasar, positioning dan differentiation merupakan hal penting dalam menemtukan keberhasilan merek sebuah perusahaan. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing mix (product, price, place dan promotion) akan percuma
saja. Dalam training peserta diharapkan mampu membuat rencana strategis Branding, mengorganisasikan implementasi Branding, memahami umur merk dan memahami keberhasilan branding.

OUTLINE

The importance of branding
Develop brand objective
Determine brand key success factor
Set up branding strategy
Characteristics of an effective brand name
Steps in determining an effective brand name
Types of brands
Guidelines in creating and maintaining a strong brand
Brand initiation and energizing
Complete common brand manager responsibilities

Peserta Pelatihan

Supervisor, Manager, general manager ,Direktur, dan siapapun yang ingin mengasah jiwa kepemimpinan yang efektif secara efisien.

COURSE SCHEDULE

BALI
4 – 6 February 2014
25 – 27 February 2014
4 – 6 Maret 2014
18 – 21 Maret 2014
8 – 10 April 2014
29 April – 2 May 2014
20 – 23 May 2014
3 – 5 June 2014
24 – 27 June 2014

Promo Rate :

Rp 8.750.000,- / person
++non- residentiaL ++
Rp 10.500.000,- / person
++ residentiaL ++

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