Marketing & Competitive Intelligence

Marketing & Competitive Intelligence
Neo Malioboro, Yogyakarta | 27 – 29 October 2015 | IDR 6.500.000 

 

DESKRIPSI TRAINING MARKETING & COMPETITIVE INTELLIGENCE

Inisiatif pengembangan marketing & Competitive Intelligence unit yang efektif semakin dibutuhkan. Penerapan integratif, self-independence model oleh beragam perusahaan utama Indonesia, merupakan jawabannya. Pelatihan ini mengajarkan peserta pengetahuan dan keterampilan yang memadai untuk menjadi champion dalam meningkatkan kinerja MCI di perusahaannya

OUTLINE TRAINING MARKETING & COMPETITIVE INTELLIGENCE

• Understanding Marketing & Competitive Intelligence: from Information to insight
• The 5Cs model: Understanding core basic of marketing intelligence system
• Application of 5Cs model: Setting up marketing intelligence unit
• Using intelligence data: Summarizing, Analyzing and Reporting
• Design & Sampling methods for Data gathering techniques
• Interview techniques & developing questions structure for marketing intelligence
• Marketing Intelligence System Development
• Marketing Intelligence Project Road

 

PESERTA TRAINING MARKETING & COMPETITIVE INTELLIGENCE

Pelatihan ini sangat tepat untuk diikuti oleh para Chief Executives, Business Development Head, Marketing Director, Marketing Manager, Brand Manager, Product Manager, strategy analyst dan specialist yang memerlukan pemahaman atas sisi

 

METODE TRAINING MARKETING & COMPETITIVE INTELLIGENCE

Presentation; Discussion; Case Study;Evaluation; Pre test & Post Test

 

JADWAL

• 27– 29 Oktober 2015

 

LOKASI

Neo Malioboro, Yogyakarta

 

WAKTU

08.30-16.00 WIB

 

BIAYA

Bandung >>IDR 8.500.000 | Non Residential | Minimal kuota 4 orang
Yogyakarta >> IDR 6.500.000 | Non Residential | Minimal kuota 3 orang | Diskon untuk pengiriman 3 peserta dari perusahaan yang sama

 

FASILITAS

• Hotel Berbintang;
• Sertifikat Training;
• Training Kit;
• Modul (Hard Copy + Soft Copy);
• 1x Lunch dan 2x Coffe Break;
• Souvenir;
• Transportasi Antar Jemput (minimal 2 orang dari perusahaan yang sama)

 

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